Fighting AIDS in the US South
CAMPAIGN
CLIENT: ELTON JOHN AIDS FOUNDATION
The US South accounts for over half of the country’s new HIV diagnoses.
We partnered with the Elton John AIDS Foundation and the legendary Billy Porter—an Emmy, Grammy, and Tony Award winner—on a suite of powerful content spotlighting the fight against this epidemic.
The work was showcased at Elton John’s Academy Awards party, helping to raise over $8.6 million to end HIV/AIDS, and won the 2025 Webby Award for Diversity, Inclusion, and Belonging.